Konkurrenzanalyse : Wettbewerbs- und Konkurrentenanalyse im Marketing
Ignaz Rieser
| Year of publication: |
1989
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|---|---|
| Authors: | Rieser, Ignaz |
| Published in: |
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB). - Baden-Baden : Nomos, ISSN 0042-059X, ZDB-ID 204030-X. - Vol. 43.1989, 4, p. 293-309
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| Subject: | Marktforschung | Market research | Marketingmanagement | Marketing management | Wettbewerb | Competition | Theorie | Theory |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001068886