Extent: | 388 S. : graph. Darst. |
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Series: | Campus / Forschung. Schwerpunktreihe 'Marketing und Verbraucherarbeit'. - Frankfurt [u.a.] : Campus-Verl.. - Vol. 7 Campus / Forschung = Research. - Frankfurt, M. [u.a.] : Campus-Verl.. - Vol. 701 |
Type of publication: | Book / Working Paper |
Language: | German |
ISBN: | 3-593-34813-6 |
Classification: | Marketing |
Source: |
Persistent link: https://www.econbiz.de/10004958062