Konsumentenverhalten im Zeitalter der Digitalisierung : Trends ; E-Commerce, M-Commerce und Connected Retail
Anabel Ternès; Ian Towers; Marc Jerusel
| Year of publication: |
2015
|
|---|---|
| Authors: | Ternès, Anabel ; Jerusel, Marc ; Towers, Ian |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Digitale Medien | Digital media | Computerunterstützung | Computerized method | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Deutschland | Verbraucherverhalten | Electronic Commerce |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | VII, 46 S. 9 schw.-w. Ill 210 mm x 148 mm, 0 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-658-09399-4 ; 978-3-658-09399-0 ; 978-3-658-09400-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010526419