Konsumentenverhalten
von Werner Kroeber-Riel
| Year of publication: |
1992 ; 5., überarb. und erg. Aufl.
|
|---|---|
| Authors: | Kroeber-Riel, Werner |
| Publisher: |
München : Vahlen |
| Subject: | Verbraucherverhalten |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | XIV, 784 S. Ill., graph. Darst. a |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch |
| Language: | German |
| Notes: | Literaturverz. S. [699] - 776 |
| ISBN: | 3-8006-1656-4 |
| Classification: | Mikroökonomie ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000081581