Konsumentenverhalten
Volker Trommsdorff ; Thorsten Teichert
| Year of publication: |
2011 ; 8., vollst. überarb. und erw. Aufl.
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|---|---|
| Authors: | Trommsdorff, Volker ; Teichert, Thorsten |
| Published in: | |
| Publisher: |
Stuttgart : Kohlhammer |
| Subject: | Verbraucherverhalten |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] ; Description [digitool.hbz-nrw.de] |
| Extent: | 360 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-17-021877-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10009347698