Konsumgüter-Marketing im Zeichen veränderter Marktstrukturen : [1.Ideen-Wettbewerb "Wirtschaft u. Gesellschaft"]
Dt. Unilever-GmbH. Andreas Hofebauer ...
| Alternative title: | 1. Ideen-Wettbewerb ... |
|---|---|
| Year of publication: |
1984
|
| Other Persons: | Hofebauer, Andreas (contributor) |
| Institutions: | Deutsche Unilever GmbH <Hamburg> (contributor) |
| Publisher: |
Hamburg |
| Subject: | Verbrauchsgüter | Absatz | Deutschland | Konsumgütermarketing | Consumer goods marketing | Marketing | Germany |
| Extent: | 78 S. 8° |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Enth. 5 Beitr. [Umschlagt.:] 1. Ideen-Wettbewerb ... |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000737934