Kontrolle des Sponsorings : State of the Art und methodischer Evaluationsansatz
by Christian Marwitz
| Year of publication: |
2006 ; 1. Aufl.
|
|---|---|
| Authors: | Marwitz, Christian |
| Publisher: |
Wiesbaden : Deutscher Universitäts-Verlag |
| Subject: | Sponsoring | Sponsorship | Marketing | Controlling | Management control | Werbewirkung | Advertising effects | Theorie | Theory | Evaluation |
| Extent: | Online-Ressource v.: digital |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Übersichtsarbeit ; Systematic review |
| Language: | German |
| Thesis: | Zugl.: Neubiberg, Univ. der Bundeswehr München, Diss., 2006 |
| Notes: | Literaturverz. S. 345 - 383 |
| ISBN: | 978-3-8350-9281-5 ; 978-3-8350-0436-8 |
| Other identifiers: | 10.1007/978-3-8350-9281-5 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011900369