Konzeption und Umsetzung einer Customer Lifetime Value-Berechnung am Beispiel der Luftfahrtindustrie
Year of publication: |
2013
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Authors: | Losch, Nadine ; Möller, Klaus ; Quaiser, Benjamin ; Bortfeldt, Sophie |
Published in: |
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF. - Wiesbaden : Springer Gabler, ISSN 0341-2687, ZDB-ID 1086398-9. - Vol. 65.2013, 3, p. 274-301
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Subject: | Kundenwert | Customer value | Immaterielle Werte | Intangible assets | Wechselverhalten | Switching behaviour | Beziehungsmarketing | Relationship marketing | Luftfahrtindustrie | Aerospace industry | Europa | Europe | 2010-2011 |
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