Konzeption von Kommunikation : Theorie und Praxis des strategischen Kommunikationsmanagements
Klaus Merten
| Year of publication: |
2013
|
|---|---|
| Authors: | Merten, Klaus |
| Publisher: |
Wiesbaden : Springer VS |
| Subject: | Kommunikation | Communication | Strategisches Management | Strategic management | Unternehmen |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | 435 S. Ill., graph. Darst. 210 mm x 148 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. [423] - 431 Erscheint: 30. Juni 2013 |
| ISBN: | 3-658-01466-0 ; 978-3-658-01466-7 ; 978-3-658-01467-4 |
| Classification: | Kommunikationstheorie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009746650