Konzeptionelle Grundlagen des modernen relationship banking
Beat Bernet
| Year of publication: |
1998
|
|---|---|
| Authors: | Bernet, Beat |
| Published in: |
Relationship Banking : Kundenbeziehungen profitabler gestalten. - Wiesbaden : Gabler, ISBN 3-409-14219-3. - 1998, p. 3-36
|
| Subject: | Bankmanagement | Bank management | Beziehungsmarketing | Relationship marketing | Bankmarketing | Bank marketing | Theorie | Theory |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001303812