Kooperative Markenführung in regionalen KMU-Clustern
Cornelia Zanger; Sandra Kaminski
| Alternative title: | Cooperative branding in regional SME clusters Cooperative branding in regional SME clusters |
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| Year of publication: |
2008
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| Authors: | Zanger, Cornelia ; Kaminski, Sandra |
| Published in: |
Innovation, competitiveness, growth and tradition in SMEs : Rencontres de St-Gall 2008. - St. Gallen : KMU Verl. HSG, ISBN 3-906541-26-6. - 2008, p. 1-12
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| Subject: | Vogtland | Markenführung | Brand management | Unternehmensnetzwerk | Business network | Musikinstrument | Musical instrument | Regionales Cluster | Regional cluster | Deutschland | Germany |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Notes: | Zsfassung in engl. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003770035