Kooperatives Marketing-Controlling : Instrument einer marktorientierten Unternehmensführung
Michael Zerres (Hrsg.)
| Year of publication: |
1998 ; 1. Aufl.
|
|---|---|
| Other Persons: | Zerres, Michael P. (ed.) |
| Publisher: |
Frankfurt am Main : Frankfurter Allgemeine Zeitung, Verl., Bereich Buch |
| Subject: | Marketing | Management | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Theorie | Theory | Deutschland | Germany | Controlling |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 238 S graph. Darst 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Literaturverz. S. 231 - 236 Enth. 10 Beitr. Gb. : DM 48.00 |
| ISBN: | 3-933180-07-4 |
| Classification: | Unternehmensplanung, Unternehmenskontrolle ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000667485