Koordination im Kampagnenmanagement
Denise Rühl
| Year of publication: |
2014
|
|---|---|
| Authors: | Rühl, Denise |
| Publisher: |
Hamburg : Kovač |
| Subject: | Konsumgütermarketing | Consumer goods marketing | Koordination | Coordination | Direktmarketing | Direct marketing | Kundendaten | Customer data | Wirtschaftsinformatik | Business information systems | Kundenmanagement | Kampagne |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [verlagdrkovac.de] |
| Extent: | LXXXVI, 126 S. graph. Darst. 210 mm x 148 mm, 276 g |
|---|---|
| Series: | Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis. - Hamburg : Kovač, ISSN 1437-787X, ZDB-ID 1498925-6. - Vol. 386 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Katholische Univ. Eichstätt-Ingolstadt, Diss., 2013 |
| Notes: | 201401 |
| ISBN: | 978-3-8300-7481-6 ; 3-8300-7481-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013427345