Kulturspezifisches Marketing dargestellt am Beispiel BMW
von Doris Andrea Schmid
| Year of publication: |
2006 ; 1. Aufl.
|
|---|---|
| Authors: | Schmid, Doris Andrea |
| Publisher: |
München : Dr. Hut |
| Subject: | Bayerische Motoren Werke | Internationales Marketing | International marketing | Zielgruppe | Target group | Türken | Turks | Konsumentenverhalten | Consumer behaviour | Kfz-Industrie | Automotive industry | Deutschland | Germany | Marketing |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | 337 S. in getr. Zählung Ill., graph. Darst., Kt. 210 mm x 148 mm, 400 gr. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Firmeninformation ; Company information |
| Language: | German |
| Thesis: | Zugl.: Passau, Univ., Diss, 2005 |
| ISBN: | 978-3-89963-268-2 ; 3-89963-268-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003522510