Kunden-Controlling und die Grenzen einer Kundenorientierung
von Robert C. Rickards
| Year of publication: |
2000
|
|---|---|
| Authors: | Rickards, Robert C. |
| Published in: |
Kundenorientierung im Touristikmanagement. - München : Oldenbourg, ISBN 3-486-25304-2. - 2000, p. 101-113
|
| Subject: | Tourismuswirtschaft | Tourism industry | Beziehungsmarketing | Relationship marketing | Kostenrechnung | Cost accounting | Unternehmensanalyse | Business analysis | Tourismusmarketing | Tourism marketing | Controlling | Management control |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003778411