Kunden halten oder Märkte erobern? : die Relevanz von Marktsegmentierungen in einer vernetzten Gesellschaft
Year of publication: |
2001
|
---|---|
Authors: | Adler, Johannes ; Halata, Eric S. ; Holbert, Neil B. |
Publisher: |
Heidelberg : Economia-Verl. |
Subject: | Marktsegmentierung |
Description of contents: | Table of Contents [d-nb.info] |
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Kramer, Jost W., (2005)
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Tell-tale tails: A data driven approach to estimate unique market information shares
Grammig, Joachim G., (2010)
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Time-Varying Market Integration and Expected Returns in Emerging Markets
de Jong, Frank, (2001)
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Telephoning in Germany : callers, rituals, contents and functions
Adler, Johannes, (1993)
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Action-based system to maintain customer loyalty
Adler, Johannes, (1996)
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Adler, Johannes, (2000)
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