Kundenbindung in jungen, innovativen Unternehmen : der Erfolgsbeitrag loyalen Kundenverhaltens
Daniela Alexa Brinkmann
| Year of publication: |
2008 ; 1. Aufl.
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| Authors: | Brinkmann, Daniela Alexa |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Unternehmensgründung | Business start-up | Beziehungsmarketing | Relationship marketing | Multivariate Analyse | Multivariate analysis | Strukturgleichungsmodell | Structural equation model | Deutschland | Germany | Kundenbindung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXII, 405 S. graph. Darst. 210 mm x 148 mm |
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| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Aachen, Rheinisch-Westfälische Techn. Univ. (RWTH), Diss., 2008 |
| ISBN: | 978-3-8349-1286-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003737627