Kundenbindung und Kundenbindungsinstrumente : Einsatzmöglichkeiten bei Low-cost-Airlines
Klaus-Peter Wiedmann ; Astrid Siebels
| Year of publication: |
2004
|
|---|---|
| Authors: | Wiedmann, Klaus-Peter ; Siebels, Astrid |
| Publisher: |
Hannover : Univ., ABWL und Marketing II |
| Subject: | Kundenbindung | Marketinginstrument | Fallbeispiel |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | V, 70 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-932106-80-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004870418