Kundenbindung und Wechselverhalten in der privaten Krankenversicherung
von Jan-Marc Hodek
| Year of publication: |
2010 ; 1. Aufl.
|
|---|---|
| Authors: | Hodek, Jan-Marc |
| Publisher: |
Göttingen : Cuvillier |
| Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Wechselverhalten | Switching behaviour | Private Krankenversicherung | Private health insurance | Deutschland | Germany | Kundenbindung | Wahlmöglichkeit |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XXX, 264 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Bielefeld, Univ., Diss., 2010 |
| ISBN: | 978-3-86955-405-1 |
| Classification: | Banken, Versicherungen |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008654757