Kundenbindungsmanagement im Kundenbeziehungslebenszyklus
Year of publication: |
2008
|
---|---|
Authors: | Georgi, Dominik |
Published in: |
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM. - Wiesbaden : Gabler, ISBN 3-8349-0573-9. - 2008, p. 249-270
|
Subject: | Beziehungsmarketing | Relationship marketing |
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