Kundenbindungsprogramme & Kundenclubs
Stephan Butscher
| Alternative title: | Handbuch Kundenbindungsprogramme & Kundenclubs Kundenbindungsprogramme und Kundenclubs |
|---|---|
| Year of publication: |
1998
|
| Authors: | Butscher, Stephan |
| Publisher: |
Ettlingen : IM Marketing-Forum |
| Subject: | Kundenclub | Kundenbindung | Beziehungsmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | IX, 558 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Nebent.: Handbuch Kundenbindungsprogramme & Kundenclubs |
| ISBN: | 3-930047-31-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004230552