Kundeneinbindung in den initialen Innovationsprozess technologiebasierter junger Unternehmen
von Petra Findeisen
| Year of publication: |
2011
|
|---|---|
| Authors: | Findeisen, Petra |
| Subject: | Innovationsmanagement | Innovation management | Kundenintegration | Customer integration | Hochtechnologie | High technology | Empirische Methode | Empirical method | Open Innovation | Technologieunternehmen |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVI, 331 S. graph. Darst. 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Aachen, Techn. Hochsch., Diss., 2011 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009533810