Kundenempfehlungen als Marketinginstrument
Sabrina Helm
| Year of publication: |
2000
|
|---|---|
| Authors: | Helm, Sabrina |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. [u.a.] Wiesbaden : Gabler |
| Subject: | Beziehungsmarketing | Relationship marketing | Öffentliche Meinung | Public opinion | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Kommunikation | Communication | Marketingmanagement | Marketing management | Lieferantenmanagement | Supplier relationship management | Werkzeugmaschinenbau | Machine tool industry | Theorie | Theory | Deutschland | Germany | Unternehmen | Marketing | Kunde | Empfehlung |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXVI, 438 S. graph. Darst. 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Düsseldorf, Univ., Diss., 2000 |
| ISBN: | 978-3-8244-7179-9 ; 3-8244-7179-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001467555