Extent:
XIV, 401 S. : Ill., graph. Darst.
Type of publication: Book / Working Paper
Language: German
Notes:
Erg. bildet e. Internetpräsentation mit d. URL: http://www.wifak.uni-wuerzburg.de/mc/
ISBN: 3-446-19336-7
Classification: Marketing
Source:
Persistent link: https://www.econbiz.de/10004352072