Kundenintegration in den Innovationsprozess : Konzeptentwurf für das Marketing-Management
Klaus-Peter Wiedmann; Lars Pankalla
| Year of publication: |
2009
|
|---|---|
| Authors: | Wiedmann, Klaus-Peter ; Pankalla, Lars |
| Publisher: |
Hannover : Univ., Inst. für Marketing & Management, M2 |
| Subject: | Innovationsmanagement | Innovation management | Kundenintegration | Customer integration |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | II Bl., 30 S. graph. Darst. 30 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 26 - 30 |
| ISBN: | 978-3-86700-062-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003836806