Kundenintegration in Innovationsprozesse unter Einsatz von Web 2.0-Anwendungen
Year of publication: |
2009
|
---|---|
Authors: | Büttgen, Marion |
Published in: |
Kundenintegration und Kundenbindung : wie Unternehmen von ihren Kunden profitieren. - Wiesbaden : Gabler, ISBN 3-8349-1472-X. - 2009, p. 55-66
|
Subject: | Innovationsmanagement | Innovation management | Kundenintegration | Customer integration | Social Web | Social web |
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