Kundenkontaktsequenzen in der Handelsforschung : Ergebnisse einer Studie im Elektronikfachhandel
Year of publication: |
2009
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Authors: | Silberer, Günter ; Steinmann, Sascha ; Mau, Gunnar |
Published in: |
Kundenkenntnis im Handel : Ausprägungen, Herkunft und Wirkungen. - Göttingen, Niedersachs : Universitätsverl., ISBN 978-3-940344-67-0. - 2009, p. 151-172
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Subject: | Handelsforschung | Retail research | Beziehungsmarketing | Relationship marketing | Kundenanalyse | Customer analysis | Elektrohandel | Electrical goods trade | Sequentialtest | Sequential test | Deutschland | Germany |
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