Kundenloyalität bei Bankdienstleistungen : Cross-Buying im deutschen Privatkundengeschäft
Year of publication: |
2012
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Authors: | Berger, Sven Christian ; Ebling, Christine |
Published in: |
Betriebswirtschaftliche Forschung und Praxis : BFuP. - Bochum : NWB-Verl., ISSN 0340-5370, ZDB-ID 2066-7. - Vol. 64.2012, 4, p. 426-443
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Subject: | Beziehungsmarketing | Relationship marketing | Bankgeschäft | Banking services | Privatkundengeschäft | Personal banking | Kaufentscheidung | Purchase decision | Deutschland | Germany | 2006-2008 |
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