Kundenorientierte Gestaltung von Websites : eine Analyse am Beispiel von Corporate Information Websites für Investionsgüterhersteller
von Jens Gebhardt
| Year of publication: |
2010
|
|---|---|
| Authors: | Gebhardt, Jens |
| Subject: | Investitionsgüterindustrie | Capital goods industry | Website | Öffentlichkeitsarbeit | Public relations | Beziehungsmarketing | Relationship marketing |
| Extent: | IX, 262 Bl. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Mikroform ; Hochschulschrift ; Graue Literatur ; Non-commercial literature ; Thesis |
| Language: | German |
| Thesis: | Hannover, Univ., Diss., 2010 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008806813