Kundenorientierte Vergütungssysteme im Relationship-Marketing : Anforderungen, Konzeptionalisierung und Institutionalisierung
Sven Tuzovic
| Year of publication: |
2004 ; 1. Aufl.
|
|---|---|
| Authors: | Tuzovic, Sven |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Beziehungsmarketing | Relationship marketing | Personalentwicklung | Human resource development | Vergütungssystem | Compensation system | Leistungsanreiz | Performance incentive | Kundenmanagement | Entgeltsystem | Anreizsystem |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXIV, 320 S graph. Darst 21 cm |
|---|---|
| Series: | Basler Schriften zum Marketing. - Wiesbaden : Springer Gabler, ISSN 2627-8464, ZDB-ID 1447426-8. - Vol. 14 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Basel, Univ., Diss., 2003 |
| ISBN: | 3-409-12663-5 |
| Classification: | Marketing ; Personalwesen |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002134173