Kundenorientiertes Vertriebsmanagement mit Kennzahlen
Monika Palloks
| Year of publication: |
1999
|
|---|---|
| Authors: | Palloks, Monika |
| Published in: |
Tagungsband Controlling '99: [Controlling: kompakt, kompetent, konsequent]. - Dortmund : Ges. für Controlling, ISBN 3-00-004123-0. - 1999, p. 283-300
|
| Subject: | Vertrieb | Physical distribution | Beziehungsmarketing | Relationship marketing | Kundenanalyse | Customer analysis | Controlling | Management control | Betriebliche Kennzahl | Financial ratio | Theorie | Theory |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Notes: | In: Tagungsband Controlling '99 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001490836