Kundenorientierung : Bausteine eines exzellenten Unternehmens
von Manfred Bruhn
| Year of publication: |
1999 ; Orig.-Ausg., 1. Aufl.
|
|---|---|
| Authors: | Bruhn, Manfred |
| Publisher: |
München : Dt. Taschenbuch-Verl. [u.a.] München : Beck |
| Subject: | Beziehungsmarketing | Relationship marketing | Management | Theorie | Theory | Deutschland | Germany | Kundenorientierung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XI, 372 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 3-423-50808-6 ; 3-406-43181-X |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000642956