Kundenorientierung im E-Commerce-Prozess : ein ereignisorientierter Ansatz
Florian Gierke
| Year of publication: |
2005
|
|---|---|
| Authors: | Gierke, Florian |
| Publisher: |
Hamburg : Kovač |
| Subject: | Beziehungsmarketing | Relationship marketing | Entscheidung | Decision | Electronic Commerce | E-commerce | Mobile Marketing | Mobile marketing | Internet | Kundenservice | Customer service | Theorie | Theory | Deutschland | Germany | Kundenorientierung |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XVII, 245 S. Ill., graph. Darst. 210 mm x 150 mm, 346 gr. |
|---|---|
| Series: | Schriftenreihe Strategisches Management. - Hamburg : Verlag Dr. Kovač, ISSN 1617-7762, ZDB-ID 2087677-4. - Vol. 25 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Erlangen-Nürnberg, Univ., Diss., 2004 |
| Notes: | Gb. : EUR 78.00 |
| ISBN: | 3-8300-1888-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002817476