Kundenpotenziale erschließen : Segmentierung in der Finanzbranche
Georg Wübker; Jan Engelke; Anne-Kathrin Meier
| Year of publication: |
2007
|
|---|---|
| Authors: | Wübker, Georg ; Engelke, Jan ; Meier, Anne-Kathrin |
| Published in: |
Die Bank. - Köln : Bank-Verlag, ISSN 0342-3182, ZDB-ID 131636-9. - 2007, 5, p. 44-50
|
| Subject: | Bankmarketing | Bank marketing | Marktsegmentierung | Market segmentation | Preisdifferenzierung | Price discrimination |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003460240