Extent: | XXV, 276 S. : graph. Darst. |
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Series: | Gabler Research / Hallesche Schriften zur Betriebswirtschaft. - Wiesbaden : Gabler. - Vol. 27 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
Language: | German |
Thesis: | Zugl.: Halle-Wittenberg, Univ., Diss., 2011 |
ISBN: | 978-3-8349-3053-8 ; 3-8349-3053-9 |
Classification: | Marketing |
Source: |
Persistent link: https://www.econbiz.de/10009556995