Kundenzufriedenheit : After-Sales-Marketing auf industriellen Märkten
Roland Schütze
| Year of publication: |
1992
|
|---|---|
| Authors: | Schütze, Roland S. |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Marketingtheorie | Marketing theory | Konsumentenverhalten | Consumer behaviour | Investitionsgütermarketing | Theorie | Theory | Geschäftsbeziehung |
| Description of contents: | Table of Contents [dandelon.com] |
| Extent: | XXIII, 378 S. : graph. Darst |
|---|---|
| Series: | Neue betriebswirtschaftliche Forschung : Nbf. - Wiesbaden : Gabler, ISSN 0175-8802, ZDB-ID 552571-8. - Vol. 91 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Berlin, Freie Univ., Diss., 1991 |
| Notes: | Literaturverz. S. 333 - 378 |
| ISBN: | 3409138110 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000839105