Kundenzufriedenheit im Electronic Commerce : Untersuchungen zur Ausprägung, zu Determinanten und zu Wirkungen der Kundenzufriedenheit im Online-Buchhandel
vorgelegt von Alexander Magerhans
| Year of publication: |
2005
|
|---|---|
| Authors: | Magerhans, Alexander |
| Subject: | Kundenzufriedenheit | Customer satisfaction | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Buchhandel | Book trade | Deutschland | Germany | Verbraucherzufriedenheit |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VII, 292 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Graue Literatur ; Non-commercial literature ; Thesis |
| Language: | German |
| Thesis: | Göttingen, Univ., Diss., 2005 |
| Classification: | Marketing ; Handel |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003423006