Kundenzufriedenheit und Kundenbindung
Christian Homburg; Nicole Koschate
| Year of publication: |
2002
|
|---|---|
| Authors: | Homburg, Christian ; Koschate, Nicole |
| Published in: |
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle. - Wiesbaden : Gabler, ISBN 3-409-21595-6. - 2002, p. 873-852
|
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | German |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003004821