Extent: | 128 Bl. in getr. Zählung graph. Darst. 30 cm |
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Series: | Schriftenreihe Handel und Marketing. - Wien : Eigenverl. Inst. für Handel und Marketing. - Vol. Bd. 67 |
Type of publication: | Book / Working Paper |
Language: | German |
Notes: | Literaturverz. Bl. 106 - 112 |
ISBN: | 3-85475-067-6 |
Classification: | Marketing |
Source: |
Persistent link: https://www.econbiz.de/10008827745