Kynecting the dots : how Kentucky's willingness to loosen the reins sparked a health insurance enrollment race in the Bluegrass State
Year of publication: |
2018
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Authors: | Thomas, M. Blair |
Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 30.2018, 4, p. 343-366
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Subject: | ACA | branding | exchange | health insurance | Kentucky | Kynect | marketing | marketplace | Krankenversicherung | Health insurance | Gesetzliche Krankenversicherung | Public health insurance | Markenführung | Brand management |
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