L' analisi del comportamento del consumatore per la determinazione del prezzo di vendita di prodotti e servizi
Simona Romani
| Year of publication: |
2001 ; 2. ed.
|
|---|---|
| Authors: | Romani, Simona |
| Publisher: |
Milano : Angeli |
| Subject: | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
| Extent: | 264 S |
|---|---|
| Series: | Collana di economia / 4. - Milano : Angeli, ZDB-ID 2546808-X. |
| Type of publication: | Book / Working Paper |
| Language: | Italian |
| Notes: | Literaturverz. S. 249 - 264 |
| ISBN: | 88-464-1980-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001584373