L'expérience client : conceptualisation, enjeux et perspectives
| Year of publication: |
2015
|
|---|---|
| Authors: | Rolland, Sylvie |
| Institutions: | Université Paris-Dauphine (Paris IX) |
| Subject: | Marketing expérientiel | Relations avec la clientèle | Gestion | Expérience |
| Series: | |
|---|---|
| Type of publication: | Book / Working Paper |
| Notes: | Published in L'état des entreprises 2015, . pp. 11-24.Length: 13 pages |
| Classification: | D11 - Consumer Economics: Theory ; M31 - Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10011162172