L'hostilité aux OGM survit-elle à des produits attractifs ?
We know (e.g. Noussair et alii [2004]) that consumers devalue first-generation GM food. Here, using a framed field experiment method, we reveal consumer?s willingness to pay for various second-generation GM apples, defined as differentiated products containing an innovative attribute, desirable for the consumer. Values for such second-generation GM apples are compared with (a) a standard conventional apple value, and (b) values for identically differentiated products, processed with alternative technologies. Some of our GM differentiated apples appear to be more valued than the standard apple; therefore a desirable innovative attribute is sufficient to balance the loss of value due to the GM technology. Nonetheless, when an alternative technology to GM is available, consumers prefer it.
Year of publication: |
2011
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Authors: | Kassardjian, Elsa ; Robin, Stéphane ; Ruffieux, Bernard |
Published in: |
Revue française d'économie. - Revue française d’économie. - Vol. Volume XXVI.2011, 3, p. 121-150
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Publisher: |
Revue française d’économie |
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