L'image des produits de grande consommation à l'étranger : une qualité appréciée mais une promotion insuffisante
Jean-Christophe Donnellier
| Year of publication: |
1989
|
|---|---|
| Authors: | Donnellier, Jean-Christophe |
| Published in: |
Economie et statistique. - Paris : Inst., ISSN 0336-1454, ZDB-ID 216122-9. - 1989, p. 3-10
|
| Subject: | Internationaler Wettbewerb | International competition | Produktgestaltung | Product design | Produktqualität | Product quality | Innovation | Frankreich | France |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | French |
| Notes: | The image of French convenience goods abroad |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001080122