Extent:
application/pdf
Series:
Type of publication: Book / Working Paper
Language: French
Notes:
View the original document on HAL open archive server: http://halshs.archives-ouvertes.fr/halshs-00638648/en/ Published - Presented, 26ème Congrès International de l'Association Française du Marketing, Le Mans, 2010, France
Source:
Persistent link: https://www.econbiz.de/10009367998