L'influence du co-branding sur le capital-marque : le cas de la publicité conjointe
Year of publication: |
2004
|
---|---|
Authors: | Sebecevac, Bekim |
Institutions: | Université Paris-Dauphine (Paris IX) |
Subject: | advertising alliances | brand alliances | publicité conjointe | co-branding | alliances de marques |
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