L’influenza del brand, del packaging e dei character sulle preferenze dei bambini: confronto tra ortofrutta e altri alimenti
Year of publication: |
2014
|
---|---|
Authors: | Baldassarre, Fabrizio ; Campo, Raffaele |
Published in: |
MERCATI E COMPETITIVITÀ. - FrancoAngeli Editore, ISSN 1826-7386. - Vol. 2014/2.2014, 2, 7, p. 129-149
|
Publisher: |
FrancoAngeli Editore |
Subject: | Marketing rivolto all’infanzia | marketing agroalimentare | marca | confezione | personaggi dei cartoni animati | ortofrutta |
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