L’investimento in sponsorizzazione delle imprese: un’analisi economica in termini statici e dinamici

In recent years sponsorship has become one of the most important promotion tools practiced by private companies. This paper develops the idea that sponsorship enters the production function as a kind of investment in immaterial capital, bringing the firm to a higher equilibrium level of production and profits. The effects of investment decisions in sponsorship are analysed in both a static and a dynamic framework.

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Year of publication:	2003
Authors:	Bucci, Alberto ; Castellani, Massimiliano ; Figini, Paolo
Published in:	Rivista di Politica Economica. - SIPI Spa, ISSN 0035-6468. - Vol. 93.2003, 3, p. 183-224
Publisher:	SIPI Spa

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Type of publication:	Article
Classification:	D92 - Intertemporal Firm Choice and Growth, Investment, or Financing ; L2 - Firm Objectives, Organization, and Behavior ; M3 - Marketing and Advertising ; Z1 - Cultural Economics
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10008558975