La influenza de la deversificación y experiencia internacional en la estrategia medioambiental proactiva de las empresas

We analyze the influence of the firms' internationalization process of firms on the adoption of a proactive environmental strategy. Using direct interviews with the CEOs of 103 export Spanish firms from the food industry, we show that a high degree of international diversification encourages these firms to take advantage of different environmental competitive advantages from the different regions where they operate. In addition, firms' international experience contributes to acquiring valuable environmental capabilities. Thus, our results support that internationalization leads firms to develop an advanced posture to environmental issues and adopt a proactive environmental strategy. Our paper discusses implications for managers and policy-makers. -- proactive environmental Strategy ; international diversification ; international experience