La prise en compte de la concurrence dans la construction spatiale du réseau de distribution d’un nouvel entrant

The consideration of the competition in the spatial construction of the new entrant’s retailing network The aim of this paper is to show in which measure the consideration of the location of networks’ competitors can be very important for a retailer to build spatially its own retailing network. In this paper, location is rooted as a competitive movement. When deciding where to open a new store, a retailer can choose between two spatial strategies with opposing consequences: locating a store close to a competitor's or looking for spatial isolation. A state of the multi-field art of works concerning the problem of the location as a competitive movement allowed us to bound four important stages in the creation of a retail network. Sometimes, firms have to go through the insulation of their stores, sometimes by the search for nearness of the competitors